ChatGPT Business Hub Guide

ChatGPT Business Hub is the informal name for Businesses in ChatGPT, a free public company profile inside ChatGPT. Eligible businesses can also create an agent that answers customer questions about the company.

OpenAI's own setup guide calls it Setting up your business on ChatGPT. A ChatGPT Business Hub profile does not replace your website; it is a listing ChatGPT can quote from when someone asks about your products, hours, or services.

ChatGPT Business Hub is for managing public business information. It is separate from the paid ChatGPT Business team plan. Claiming is free, and only the owner or someone authorized to represent the business can finish it.

Last updated

Free to claim4 verification methodsSelf-check in 2 minutes

What ChatGPT Business Hub includes

ChatGPT Business Hub brings together a business listing, product information and, for eligible businesses, an agent. The listing gives you a place to manage details about the company. A product feed shares information such as prices and availability. An agent is a separate feature that eligible businesses can review, test and publish.

The official product name is Businesses in ChatGPT. This guide uses ChatGPT Business Hub to describe that public profile experience, while keeping it distinct from the team subscription. The difference matters when you are deciding whether you need a public listing or tools for staff using ChatGPT at work.

Think of the profile as material you can keep accurate, rather than a promise about what an answer will say. OpenAI reviews and publishes changes, and ChatGPT may also use other sources. ChatGPT Business Hub does not give a business control over independent recommendations, and a feed does not guarantee that its products will be recommended.

To get started, search for and select the listing and confirm the management account, choose a verification method shown for that business, wait for OpenAI to review it and email a decision, then complete Persona. Claiming is free, review time varies, and the blue check appears only after Persona is approved. See the claim walkthrough for the full sequence and troubleshooting.

ChatGPT Business Hub vs ChatGPT Business

ChatGPT Business Hub and ChatGPT Business sound similar, but serve different purposes. The first is about information customers can find about a company; the second is about how a team uses ChatGPT. A public profile is not a set of paid seats for employees.

Public business profile compared with a team workspace

Businesses in ChatGPT (Business Hub)

Businesses in ChatGPT — called ChatGPT Business Hub in this guide — is a free public profile for one company: its listing, product feed and, if eligible, agent. It is aimed at customer questions about the business.

Public business profile compared with a team workspace

ChatGPT Business (team plan)

ChatGPT Business is a paid team plan for how your staff use ChatGPT — seats, admin controls, and data handling — not a public listing.

Businesses in ChatGPT (Business Hub)ChatGPT Business (team plan)
Who it's forOne company's public listingTeams using ChatGPT at work
CostFree to claimPaid per seat
What it doesAnswers customer questions, shows products and availabilityAdds admin controls and a shared workspace

If you want seats, you want the team plan. If you want customers to get correct answers about your business inside ChatGPT, you want the free profile. Both can run at the same time. You do not need an Ads account or a ChatGPT Enterprise agreement to claim the public listing. Paying for independent assistance here is also separate from buying a team subscription.

Phone displaying a text message verification codePhone
Email inbox with a business verification messageEmail
Domain DNS settings with a TXT verification recordWebsite domain
Shopify store connection to a business profileShopify

Who qualifies for ChatGPT Business Hub

Owners and authorized representatives can claim a ChatGPT Business Hub profile. You must verify your connection to the business and be approved. An Ads account or a ChatGPT Enterprise agreement is not required.

You can claim an existing listing or, where ChatGPT is available and verification is supported, add one. Availability depends on location and type. Local stores and restaurants can currently claim only an existing U.S. listing. If you run an eligible online business and cannot find it, you may see an option to add it. An absent listing is not, by itself, a reason to assume every business can add a new one.

For a ChatGPT Business Hub profile, use a verification option actually shown for the business. The options include phone, associated email, website domain and Shopify. Shopify is optional. A public domain self-check can help you inspect signals, but its result is not the official verification decision.

What you can do with a ChatGPT Business Hub profile

Business profile details being edited

Manage your business profile

After claim and Persona approval, your ChatGPT Business Hub profile lets you update your website, business description, product or service category, logo, delivery or return policy, and a cover photo. OpenAI reviews and publishes changes; updates can take time, and ChatGPT may also use other sources. Keep your business name, category, address or service area, hours and contact details accurate. Editing a profile and seeing a change in an answer are not the same milestone.

Product feed with item details and availability

Share your product feed

If you sell products, you can connect a Shopify feed, a specification-compliant CSV, or a hosted URL to share prices and availability. These are ways to provide product information through ChatGPT Business Hub, not a purchase of placement. A feed does not publish an agent or guarantee that ChatGPT recommends your products. Keep the distinction between a connected feed and a published agent clear when reviewing your setup.

Conversation between a customer and a business agentDashboard of business mentions, clicks and discovery topics

Publish an agent and review insights

Eligible businesses can review, test, and publish an agent. Insights in ChatGPT Business Hub show mentions, website clicks and discovery topics over the past 28 days. They describe aggregate activity, not individual prompts or conversations. A blank metric does not necessarily mean zero activity: data may still be collecting, the threshold may not have been reached, or reporting may be unavailable.

Free vs paid

Business profile details being edited

Free to claim

Claiming a ChatGPT Business Hub listing is free. You need not advertise or publish an agent to claim or to manage the profile.

Identity document and an identity verification check

Our service

Our intended assisted service is $99 flat, with a full refund if verification fails. It is not yet on sale: this site currently offers public guidance, domain self-checks and an enquiry form, with no checkout, subscription or payment collection. The fee would be for independent assistance, not an OpenAI charge.

ChatGPT Business Hub is a way to give ChatGPT accurate material about your company; it does not buy placement or guarantee a recommendation.

FAQ

Conversation between a customer and a business agent

Do I need ads to use ChatGPT Business Hub?

No. A ChatGPT Business Hub profile, publishing an agent and advertising are separate. After approval, you can manage your information and use insights without an agent or ads.

Can a colleague help manage ChatGPT Business Hub?

Yes. The admin who claimed the business can add teammates in ChatGPT Business Hub. Use each person's own ChatGPT account. Do not forward a personal claim invitation.

Why is my verification still pending?

OpenAI emails a decision or a request for more information. Review time varies. Wait for the review to finish before trying again. For failed or stuck checks, see verification troubleshooting.

Does ChatGPT Business Hub guarantee recommendations?

Not guaranteed. Claiming lets you manage the information you provide. It does not guarantee increased visibility or control ChatGPT's independent recommendations. Advertising does not influence those answers.

Can I edit my ChatGPT Business Hub profile after approval?

Yes. After approval, listing details such as your website, description, category, logo, and policies stay editable. OpenAI reviews and publishes changes, which can take time to appear.